Title: Shooting Arrows Archery Club Logo
Artist: Steven Mitchell
Medium: Vector Artwork
Date: 29/05/2010
The logo I have designed for the Shooting Arrows Archery Club is both dynamic and bold in appearance. The bright, complementary colour scheme attracts the viewer’s attention and relates to the concept of a shooting star. The logo flows diagonally due to the curved lines of the arrow and its tail. The typeface follows with this curve and is italicised to create a sense of speed.
While originally centaurs were seen as creatures too primitive to wield a weapon, in recent times they are often depicted holding a bow and arrow. In light of this modern interpretation, I have used an arrow as the main feature of the logo as it reflects both the sport and the mythical creature. The name ‘Shooting Arrows’ was derived from the fact that the constellation and star sign ‘Sagittarius’ is symbolised by a centaur. It also acts as a description of the sport, which revolves around the act of shooting an arrow. The main imagery of the logo is inspired by a shooting star however I have altered it to show an arrow flying through the air. The colour scheme shown below was chosen to reflect a star shooting through the night sky, however I am also considering using the colours found on the target as an alternative.
In terms of creating this logo, I will use illustrator to develop a highly stylised vector graphic, to be accompanied by a strong typeface that reflects the movement of the arrow.
Artist: Steven Mitchell
Medium: Vector Artwork
Date: 29/05/2010
The logo I have designed for the Shooting Arrows Archery Club is both dynamic and bold in appearance. The bright, complementary colour scheme attracts the viewer’s attention and relates to the concept of a shooting star. The logo flows diagonally due to the curved lines of the arrow and its tail. The typeface follows with this curve and is italicised to create a sense of speed.
While originally centaurs were seen as creatures too primitive to wield a weapon, in recent times they are often depicted holding a bow and arrow. In light of this modern interpretation, I have used an arrow as the main feature of the logo as it reflects both the sport and the mythical creature. The name ‘Shooting Arrows’ was derived from the fact that the constellation and star sign ‘Sagittarius’ is symbolised by a centaur. It also acts as a description of the sport, which revolves around the act of shooting an arrow. The main imagery of the logo is inspired by a shooting star however I have altered it to show an arrow flying through the air. The colour scheme shown below was chosen to reflect a star shooting through the night sky, however I am also considering using the colours found on the target as an alternative.
In terms of creating this logo, I will use illustrator to develop a highly stylised vector graphic, to be accompanied by a strong typeface that reflects the movement of the arrow.
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ReplyDeleteI initially interpreted the design of the logo as very glitzy and I imagined it to be for some sort of talent show. Though to be fair, I based that presumption on a thumbnail. However, after reading through your description, I fully understand his concept and I believe his idea will convey its intentions clearly. The sense of movement created is appropriate for an Archery team and it's very NBA like with its vibrancy.
ReplyDeleteIf I were to make any suggestions to the design, I would perhaps somehow incorporate parts of the Centaur itself (Horns incorporated into the typography? Perhaps galloping legs on the tail end of the shooting arrow?). Though there are Centaur motifs currently in the design, as it stands, it isn't completely obvious the design is Centaur related. Even the tip of the arrow seems like a good canvas to incorporate some sort of imagery. The current color combination seems like a matching fit, however I’m not too sure about the target like colors that you’re contemplating.
Overall, this was a very good concept. With the motifs you have available to work with, archery was a very fitting sport to choose for a team based on the Centaur.
The logo I have designed for the Shooting Arrows Archery Club is both dynamic and bold in appearance. logo design
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